The Attack on Ticketmaster


Gabby Smith, Staff Writer

On November 1st, Taylor Swift announced that she was going on tour. The tour is called “The Eras Tour,” a journey through Swift’s music career. The tour release brought intense drama to the internet, especially on TikTok. Swift announced a verified fan so those fans could get the pre-sale. Ticketmaster was in charge of the organization and pre-sale of the tickets. Many fans missed getting tickets, leaving Taylor Nation upset with Ticketmaster. 

Swift announced her tour over ten days after Midnights, her new album, was released. Her fans, known as the Swifities, were excited for this announcement, as well as surprised to see this tour. Taylor Swift says, “ The Eras Tour, a journey through the musical eras of my career (past and present!).” Swift will be singing songs from every album she has ever released, making this her most significant and exciting tour yet. Nine other artists will join her on tour and each show will have two special guests. The big artist includes Paramore, beabadoobee, Phoebe Bridgers, and girl in red. Due to the high demand for tickets, Swift added seventeen more shows to her tour. After the tour was announced, the Swifities went crazy on TikTok. There was a trend created seeing who could sing the most Taylor Swift songs without lyrics. This viral trend led to fans fighting to see who is the biggest Swifites and they went even crazier after the Ticketmaster queue chaos.

Swifities looking for tickets had to sign up  for Ticketmaster’s Verified Fan program, where they would receive a code getting them into the presale. Millions of fans received codes and poured into virtual waiting rooms the morning the presale took place, but many walked out with tickets. The company’s website experienced mass outages and major delays, which led to many sitting in the virtual queue for hours, as ticket supply quickly went. During the presale, two million tickets were sold, which led Ticketmaster to cancel plans to sell tickets to the public for the tour. A couple of days after presale, Ticketmaster announced on Twitter they would be suspending sales, “Due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow’s public on-sale for Taylor Swift | The Eras Tour has been canceled.” The Ticketmaster delays and cancellations have caused many fans to take to social media to share their reactions. 

Naturally, many of Swift’s fans had strong feelings and thoughts, even prior to the end of the whole ticket sale controversy. Swifities rushed to social media to share their frustrations with Ticketmaster through videos, tweets, and funny memes. For example, one fan, photoshopped the Ticketmaster logo over Taylor’s face in the “Anti-Hero” music video, captioned with one of the song’s lyrics: “It’s me, hi, I’m the problem it’s me.” Others took to TikTok sharing videos of them hysterically crying as they missed out on going to the Eras Tour, due to Ticketmaster’s mistakes. In the end, fans have been left fuming with Ticketmaster.

Swift commented on the situation being very upset with ticketmaster but she can not do much to solve the problem. There are lawmakers taking action. An investigation has been opened, reportedly examining whether Ticketmaster had monopolized the market. And, many have filed lawsuits against the ticket distribution company. There is still hope, Swifties! 170,000 tickets are remaining and Ticketmaster plans to sell these tickets over the next four weeks. Over a million people are receiving the chance to see Swift in concert.